
Launching Event for the World’s Finest Wool / Richy Winter Collection 2025
Richy Group
In the presence of several VIPs and influencers, we designed and organized the launching event for the finest wools in the world for the Richy Group.
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• Design and Execution of the Launching Event for the World’s Finest Wool
We were pleased to design and execute the event for the Richy Group, the most distinguished brand in the Saudi men's fabric and fashion in the Saudi market, showcasing the finest wool in the Richy Winter 2025 collection. Our execution included documentation, production, and direction of the event's video clips.




• Launch of the World’s Finest Wools by Richy Group
We encountered several challenges that required creativity and precision in execution to achieve the client’s goals. One of the most significant challenges was uniquely designing the timeline (Legacy wall), This required us to balance the presentation of information in an organized and clear manner while incorporating an interactive element that engages visitors and encourages them to interact with the content enjoyably and innovatively. This necessitated thinking outside the box to transform the idea into an engaging interactive experience.We also successfully integrated Richie’s products into the legacy wall as a natural and cohesive part of the overall design. The goal was to present the products in an innovative manner that adds an attractive flair without appearing as a traditional display. To achieve this, we focused on highlighting the value of the products through flexible presentation methods that aligned with the spirit of the project and enhanced the user experience.These challenges motivated us to showcase our best creativity and skills. Ultimately, we were able to deliver a project that reflects Richie’s vision with the highest standards of quality and innovation, providing a comprehensive experience that combined innovative design with engaging interaction, enhancing the brand identity and leaving a strong impression on the audience.
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